Your boss just told you: we absolutely need to be on the Apple Watch. You’ve heard this before. Last year it was ‘responsive.’ Before that, ‘an app.’ What’s next?
Normally you’d start sketching interfaces. Dummy boxes and lorem ipsum. Offer wireframe sacrifices to the gods of development. Your designs are cool but secretly you know: whether on wearable, mobile, desktop, or Vidichron 2000, *content* is still king. If you could only design the content before the interface, users could explore their favorite subject any way they want – a wibby-wobbly journey across time and space and devices.
Ask us how. How to restructure, reuse, and remix content, making it easier to find, explore, and share. How to involve stakeholders early, and avoid that 11th hour dump-truck of PDFs screwing up your beautiful design.
Design and development, meet information architecture and content strategy. This is an introduction to content modeling and planning. Working with your people and your content management system to bring fascinating journeys to every device.
We’re hands-on. You’ll map out a subject domain, atomize content, and draft a plan to take it to the CMS. We’ll show you how they do it at the BBC and non-profit orgs, and give you tools and secrets to take home. (Our biggest secret: start with content, not interfaces)
Whether you’re waterfall, Agile, Lean UX, or some new religion, take our repeatable process for content collaboration, research, and structuring. Your boss will feel smarter, and your content will be ready for the next digital doodad.
This workshop is for anyone working with content. This means you.
Let’s learn!
